All FAQs (Helpie FAQ)

Yes! You can join the conversation online using the hashtag #TrainLikeAMarketer and connect with other practitioners applying these principles in our Linkedin Group at https://www.linkedin.com/groups/14552471/

Visit TrainLikeAMarketer.com to learn more about the authors, access bonus resources, and stay updated on their latest work. You can also follow Mike Taylor and Bianca Baumann on LinkedIn and other social platforms.

Both authors are experienced speakers and workshop facilitators. You can reach out to them through the contact form below to inquire about speaking engagements, workshops, or consulting services.

The book includes guidance on building business cases, aligning with stakeholders, and demonstrating the value of marketing-inspired approaches. The authors share practical examples of how these techniques have improved learning outcomes and business results.

While the book teaches techniques to make learning more visually appealing and engaging, it’s fundamentally about creating more effective learning experiences. The marketing approaches are all backed by cognitive science and learning research, ensuring that the engaging experiences also lead to better retention and application.

You can begin applying many of the concepts immediately after reading each chapter. The activities at the end of each chapter are designed to help you practice the techniques right away, and many strategies can be implemented with tools you already have.

Absolutely! The book provides strategies for organizations of all sizes and budgets. Many of the techniques require changing your approach rather than investing in expensive technology, and the authors offer tips for starting small and scaling up.

The book covers a wide range of marketing concepts, including learner personas, journey mapping, content strategy, engaging writing techniques, visual design principles, campaign planning, marketing technology, and measurement strategies.

The book explains how our brains process information and make decisions, then shows how to apply this knowledge to create learning experiences that capture attention through emotional connection, relevance, contrast, and other proven techniques.

Yes! Chapter 9 is dedicated to measurement strategies, showing how to track engagement, learning outcomes, behavior change, and business impact using both marketing and L&D metrics.

Chapter 8 explores practical ways to leverage marketing technology for L&D, including automation tools, email platforms, personalization techniques, and analytics solutions that can save time and enhance learning experiences.

Not at all! The book breaks down marketing concepts into simple, actionable frameworks that any L&D professional can immediately apply, regardless of their marketing background.

Each chapter includes real-world case studies, examples, and activities you can use to immediately apply the concepts to your work. The book follows a continuous case study of “LuxeKitchens” throughout to show practical applications of marketing principles in learning design.

The marketing principles in this book work for ALL types of training, including compliance. The book specifically addresses how to make even mandatory training engaging by using techniques that capture attention and drive action.

Yes! The book includes activities at the end of each chapter, and readers can access additional resources, templates, and tools here on our website to implement everything they learn

Yes! ATD National members receive $5 off the regular price. There are also bulk order discounts available on the ATD website (*Offer valid on print orders only.) Order 10 or more for bulk rates:

• 10-24 copies: 10% off
• 25-99 copies: 20% off
• 100-499 copies: 25% off
• 500+ copies: 30% off

These discounts make the book even more accessible for teams wanting to transform their L&D approach together!

The book is co-authored by Bianca Baumann and Mike Taylor, both experienced L&D professionals who specialize in applying marketing concepts to learning design. Their combined expertise spans instructional design, learning strategy, marketing technologies, and performance improvement.

This book is for L&D professionals, instructional designers, training managers, learning experience designers, and anyone looking to make their training more engaging and effective. It’s also valuable for anyone responsible for employee development who wants fresh approaches to learning design.

“Think Like a Marketer, Train Like an L&D Pro” explores how L&D professionals can apply marketing principles to create more engaging and effective learning experiences. The book connects marketing strategies with learning design to help trainers capture attention, drive engagement, and create lasting behavior change.

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