Grab Attention Before You Lose It

Your learners’ brains are constantly deciding what deserves attention and what gets ignored. Most training content gets filtered out as “background noise” – no matter how important it is.
But research shows us exactly which triggers make our brains sit up and take notice. These same triggers that marketers use to capture attention work just as powerfully in learning design.
What You’ll Get
This infographic breaks down the 6 hardwired triggers that activate attention:
- Make It Personal – Why relevant content gets priority processing
- Make It Contrastable – How differences signal importance to the brain
- Make It Tangible – Why concrete beats abstract every time
- Make It Memorable – The unusual sticks better than the ordinary
- Make It Visual – Working with your brain’s fastest processing system
- Make It Emotional – How feelings drive attention and action
Perfect for keeping handy while designing any learning experience.
For more details, check out this post that includes 6 Ways to Make Your Training Unforgettable
Ready to Create Training That Actually Grabs Attention?
From the book “Train Like a Marketer” – your guide to using proven marketing strategies in learning and development.
Great material
Thanks, Robert! Glad it is helpful.