Most L&D teams are sitting on a mountain of content — some of it great, some of it outdated, and some of it duplicated three times across folders nobody remembers creating. That’s not a content problem. It’s a strategy problem.
A content strategy gives you a structured way to stop creating content by accident and start creating it on purpose — with clear goals, the right audience in mind, and a plan for keeping everything current. Without one, you’re guessing. With one, you’re making decisions that save time, reduce chaos, and actually help learners change their behavior.
This download has two files, and they’re designed to work together. Think of the Word document as your strategy session — the place where your team gets aligned on the big picture before anyone opens a blank slide or fires up the LMS. It covers everything from goals and audience to content types, channels, and governance.
Once that thinking is done, the Excel spreadsheet becomes a living, working system. Each section has its own tab, and the Strategy Overview auto-populates as you go — so you always have a single, up-to-date view of what’s being created, who owns it, when it publishes, and whether it’s working.
Start with the Word doc. Use the spreadsheet to stay on track. Don’t worry about filling in everything right away. Just jump in and get started!
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.