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DTSTART;VALUE=DATE:20260929
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DTSTAMP:20260626T191049Z
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UID:5624-1790640000-1790899199@trainlikeamarketer.com
SUMMARY:ATD Core4
DESCRIPTION:From Content Chaos to Clarity\nL&D teams are producing more content than ever—yet learners are tuning out. The disconnect isn’t a lack of instructional theory; it’s a lack of content strategy. \nDrawing from our book Think Like a Marketer\, Train Like an L&D Pro\, we will bring proven digital marketing frameworks to the training room. In this practical session\, you will learn how to shift from reactive order-taking to intentional content management. You will master a 3-step auditing framework (Audit\, Align\, Organize)\, apply the SURE writing principle (Simple\, Useful\, Resonant\, Skimmable) to earn learner attention\, and use a repurposing matrix to turn one strong asset into multiple learning touchpoints. \nStop reinventing the wheel. Walk away with the tools\, tech stack recommendations\, and plug-and-play templates needed to scale your learning library with half the friction.
URL:https://trainlikeamarketer.com/events/atd-core4/
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