ATD26 (Los Angeles, CA)
May 17 - May 20
Learning doesn’t fail because people aren’t smart — it fails because attention is scarce and most training is designed as if it isn’t. In this session, we will show how applying proven marketing principles to workplace learning can dramatically improve engagement and behavior change without turning learning into hype. Drawing on behavioral science and real-world L&D examples, you’ll learn how to design learning that earns attention, communicates value clearly, and prompts action — leaving with practical frameworks you can apply immediately to make your learning easier to notice, harder to ignore, and more likely to stick.
📅 Learn more and register here.