Mike’s article, Marketing: The Secret Weapon Your L&D Programs Need, was featured on the Australian Institute of Training & Development (AITD) website. Drawing on marketing principles, the piece explores how learning professionals can design programs that better engage learners and drive real behaviour change by understanding audiences, crafting compelling messages, and building ongoing learning campaigns.
👉 Read it on AITD: https://www.aitd.com.au/news/marketing-the-secret-weapon-your-ld-programs-need