You just spent three weeks building a killer course on feedback skills. The interactions are chef’s kiss. The scenarios feel real. Learners are actually finishing it.
And now your stakeholder wants something on delegation. From scratch. By next month.
Here’s what nobody tells you: you’re probably sitting on a goldmine of content that could be working way harder for you. That feedback course isn’t just a course—it’s a dozen blog posts, a month of social content, a podcast series, three infographics, and a workshop waiting to happen.
Marketers figured this out years ago. It’s time L&D caught up.
Why We Keep Starting from Zero (And Why It’s Killing Us)
L&D has a creation addiction. We love building new things. It feels productive. It feels like progress.
But it’s also exhausting. Unnecessary. And completely at odds with reality.
Right now you’re drowning in requests with no bandwidth, or you’re a solo L&D person doing the work of three people, or you’ve got great content that disappears after launch while stakeholders keep asking “what’s new?” when “what’s working” would serve them better. Maybe all of the above.
Meanwhile, AI tools are making repurposing faster than ever. You can turn a webinar transcript into a blog post in minutes. Extract key quotes and turn them into graphics. Slice one presentation into fifteen different assets.
The barrier isn’t capability anymore. It’s mindset.
The Marketer’s Secret: One Core Asset, Infinite Lives
Here’s how marketers think differently:
They don’t see a webinar as just a webinar. They see a 60-second highlight reel for social. Five quote cards from key moments. A “Top 5 Takeaways” slide deck. A blog post recap. Short learning clips for future courses. An audio-only version for podcast platforms. Poll results turned into infographics. The Q&A turned into an FAQ document. A behind-the-scenes blooper reel that humanizes the team.
One webinar. Nine different assets. Each serving a different audience need, consumption preference, or moment of learning.
That’s not doing more work. That’s making one piece of work do more.
They call it content repurposing. It’s how they make their budgets stretch without losing their minds.
Your Content is Already Sitting There, Waiting
Think about what you’ve created in the last six months. Courses with great scenarios that could become discussion guides. Presentations with frameworks that could become posters. Webinars with insights that could become newsletter series. Reports with data that could become infographics. Job aids that could become social content.
Every single piece has multiple formats hiding inside it.
Take that eLearning module you built on time management. The narration audio? That’s a six-episode podcast series. Episode one: “Why Your Calendar Owns You.” Episode two: “The Eisenhower Matrix Actually Works.” The quiz questions could reinforce learning in your weekly newsletter. The key visuals—that priority matrix, the time-blocking template—become awareness posters for every conference room. The scenarios fuel workshop discussions for the next year.
Or that slide deck you presented to leaders on coaching skills. It’s already a LinkedIn carousel. A blog article—just expand those speaker notes you wrote. An infographic summary. A set of reflection prompts for your next training session. Pull the three best frameworks and print them as desk cards.
You don’t need new ideas. You need to see what you already have differently.
How to Spot the Opportunities Hiding in Plain Sight
Let’s walk through one example in detail, then you’ll see the pattern everywhere.
You ran a webinar last month on hybrid work strategies. Fifty people attended. You have the recording, the slide deck, the chat transcript, and poll results. Right now, that’s one asset serving one purpose.
Here’s what it actually is:
For reach (getting awareness and engagement), you’ve got 60-second highlight reels that tease the replay, quote cards from your best panelist moments for social and your intranet, and poll results you can turn into “Did you know 73% of our employees prefer…” infographics.
For reinforcement (helping learning stick), you’ve got a “Top 5 Takeaways” slide deck for post-event follow-up, short learning clips you can drop into your LMS as microlearning, and that chat transcript with all those great questions becomes an FAQ document.
For reflection (going deeper), you’ve got discussion prompts pulled from the best audience questions, learner reactions you can turn into testimonial quotes, and key examples that become scenario questions for your next course.
One webinar. Twelve new assets. Maybe fifteen if you get creative.
This pattern works for everything you create. Courses become tips, trailers, and job aids. Presentations become carousels, summaries, and discussion starters. Blog posts become micro-content, videos, and workshop material. Reports become infographics, talking points, and case studies.
The framework isn’t complicated. It’s just unfamiliar.
Start Small: Three Wins You Can Get This Week
Don’t overthink this. Pick one thing you’ve already created and try one of these:
Win #1: Turn your last presentation into a blog post. You’ve already done the thinking. Just expand your speaker notes into paragraphs. Add transitions. Done. Takes 30 minutes.
Win #2: Pull three quotes from your last webinar and make graphics. Grab the best insights, slap them on a simple background in Canva, and share them on your internal channels. Takes 15 minutes.
Win #3: Take your course learning objectives and create a teaser. “What you’ll learn” is already compelling copy. Turn it into a pre-launch post, an email, or an LMS banner. Takes 10 minutes.
You just created three new assets in less than an hour using content you’d already finished.
No new ideas required. No starting from scratch. Just seeing what you have through a different lens.
The Real Question Isn’t “Can I?” It’s “Why Haven’t I?”
You’re already creating good content. Probably great content.
The question isn’t whether you can repurpose it. It’s why you’ve been letting it sit there, serving one purpose, living one life, when it could be working so much harder for you.
Marketers don’t create more because they have more time or bigger budgets. They create more because they’ve learned to multiply what they make. One core insight becomes ten touchpoints. One research study becomes a quarter’s worth of campaigns. One webinar becomes a month of content.
You can do the same thing.
Go look at that webinar you ran last month. That course you launched in Q2. That presentation you gave to leaders. They’re not done working for you yet. Not even close.
The content you need? You’ve probably already created it.
You just haven’t unleashed it yet.
Want the full breakdown? I’ve mapped out 100 specific ways to repurpose webinars, courses, decks, blogs, and reports—with effort levels marked so you know what’s quick and what takes time. It’s your roadmap for making every piece of content work harder.