In today’s distraction-saturated world, attention is the real currency—and L&D can’t afford to lose the fight for it. Great design and solid content aren’t enough; learners tune out unless we use sharper hooks and smarter delivery. That’s where marketing comes in. Borrowing from marketers isn’t about manipulation—it’s about learning how to package ideas in ways that feel relevant, timely, and hard to ignore. Pair that mindset with the right under-the-radar tools, and you can work faster, scale smarter, and create learning experiences that learners actually want to engage with.
From Chaos to Clarity: Content Strategy for Modern L&D
Bianca Baumann and Mike Taylor team up for “From Chaos to Clarity: Content Strategy for Modern L&D”—a practical session on how to apply marketing tactics to capture attention and boost learner engagement. This builds on principles from our book Think Like a Marketer. Learn Like an L&D Pro.
Ignite Your Training With Tools You Probably Don’t Know
Mike is also delivering “Ignite Your Training With Tools You Probably Don’t Know”, a fast-paced look at under-the-radar apps and resources that make creating and delivering training easier—and a lot more fun.
Get the slides and resources here →
Want to dive deeper into marketing-inspired L&D strategies?
Our book “Think Like a Marketer, Train Like an L&D Pro” is packed with field-tested techniques that cost nothing to implement but everything to ignore.
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