Turn your learning launch from crickets to cheers. This Excel template from our book helps you orchestrate strategic communication campaigns that actually get learners excited about training—before, during, and after launch.
Unique perspective highlighted: Most L&D teams treat communication as an afterthought (“send an email when it’s ready”), but this template positions communication as campaign strategy. You’re not just announcing training—you’re building anticipation, momentum, and sustained engagement.
The template maps nine essential elements: campaign phases, communication touchpoints, channels, key messages with calls-to-action, target audiences, owners, timing, success measures, and asset locations. Plus, it includes a complete phone skills training campaign example with clever subject lines like “You Used to Call Me On My Cell Phone.”
Perfect for teams launching major initiatives, struggling with low training adoption, or wanting to prove communication ROI with actual metrics.
Ready to transform training announcements into engagement campaigns?
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.