Infopro Learning & Development Podcast
Bianca Baumann on Voices of the Learning Network
Marketing Your Learning: Hooks, Trust, and Real Impact at Work (Ep. 5)
In this must-hear conversation, Bianca Baumann (VP of Learning Solutions & Innovation at Ardent Learning) joins host Bill Banham to flip the usual L&D script. They tackle how to earn attention, build trust, and drive real performance by thinking and acting like savvy marketers — without adding another platform to the stack.
Bianca breaks down practical moves you can make this quarter:
- Write like a marketer — start with clear “what’s in it for me?” hooks.
- Deliver guidance where work actually happens — Slack, Teams, email, CRMs, not just formal courses.
- Redefine trust as strategy — crowdsource knowledge, open creation to the business, and link learning to real outcomes.
They go upstream too: should L&D live closer to the business? How do we shift from reactive requests to proactive performance consulting? And where does AI fit in the near and longer term?
🔗 Listen now — and walk away with actions you can pilot immediately to make your learning simpler, smarter, and closer to the work.
If this kind of thinking hits home, you’ll probably enjoy our book Think Like a Marketer, Train Like an L&D. It’s packed with practical, real-world ideas to help you make your learning clearer, sharper, and a whole lot more effective.