Featured on d’Vinci’s Powered by Learning Podcast
d’Vinci Interactive Podcast Mike and Bianca joined d’Vinci CEO Luke Kempski and Susan Cort to talk about something most L&D teams miss: marketers and trainers have the exact same job. Both fields need to grab attention and change behavior. The difference? Marketers assume people are skeptical and distracted. L&D assumes they’re calm and focused. Guess […]
Featured on Voices of the Learning Network
Infopro Learning & Development Podcast Bianca Baumann on Voices of the Learning NetworkMarketing Your Learning: Hooks, Trust, and Real Impact at Work (Ep. 5) In this must-hear conversation, Bianca Baumann (VP of Learning Solutions & Innovation at Ardent Learning) joins host Bill Banham to flip the usual L&D script. They tackle how to earn attention, […]
Featured on Infopro Learning & Development Podcast
Infopro Learning & Development Podcast Mike joined host Nolan Hout to make a simple point: training and marketing have the same job—earn attention and change behavior. The problem? Most training is built like a checklist, not a campaign. We talk about why one-and-done courses don’t work, why emotion isn’t fluff (it’s how the brain decides […]
The $0 Training Revolution: How We Turned L&D Skeptics Into Marketing Converts
What happens when you challenge L&D professionals to think like marketers instead of order takers? Magic. Pure, career-changing magic. We just wrapped up an incredible conversation with Roy de Vries on aNewSpring’s “Roy’s Training Improvement Café” podcast, and honestly? We’re still buzzing from the energy. Not because we love talking about our book Think Like a […]
Featured on Training Improvement Cafe: “Learning From Marketing”
Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D Pro” to reimagine L&D as a creative lab, where marketing tactics—empathy mapping, audience segmentation, digital body language—fuel richer, behavior-changing learning experiences. It’s perfect for training […]
Featured on ATD Accidental Trainer Podcast: “Borrow From Marketing to Boost Learning Impact”
Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing attention, sparking emotion, and nudging action—exactly what we strive for in learning design Unique perspective highlighted: What sets this episode apart is its bold reframe: […]
Featured on L&D Must Change Podcast: “Think Like a Marketer”
Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas that actually guide decisions to designing content using the SURE framework. Unique perspective highlighted: They tackle the fascinating world of learners’ subconscious decision-making—how people choose […]
Featured on The Mind Tools L&D Podcast: “Think Like a Marketer, Train Like an L&D Pro”
Mike and Bianca joined Ross G on the Mind Tools L&D Podcast to tackle a frustrating paradox: marketers can convince someone to buy something in under 20 seconds, while L&D teams struggle to motivate basic behavior change after months of effort. Unique perspective highlighted: The conversation explores how marketers have mastered the art of instant […]
Featured on Sprout Labs’ Learning While Working Podcast: “Think Like a Marketer”
Mike and Bianca joined the Learning While Working podcast to tackle the career-defining challenge many L&D professionals face: how to evolve from “order taker” to strategic business partner. The conversation covers practical tactics for personalizing learning at scale and applying marketing funnel concepts to training design. Unique perspective highlighted: They reveal why the biggest barrier […]
Featured on Development Nerds Podcast: “From Recorder Lessons & Refereeing to Reinvention”
Mike and Bianca joined Candice Mitchell for an intimate 49-minute coffee chat about the zigzag career paths that led them to co-author a book together. This isn’t your typical “here’s our methodology” interview—it’s the real story of how two people from different continents built careers they love through trial, error, and some unexpected detours. Unique […]