Featured on d’Vinci’s Powered by Learning Podcast
d’Vinci Interactive Podcast Mike and Bianca joined d’Vinci CEO Luke Kempski and Susan Cort to talk about something most L&D teams miss: marketers and trainers have the exact same job. […]
Featured on Voices of the Learning Network
Infopro Learning & Development Podcast Bianca Baumann on Voices of the Learning NetworkMarketing Your Learning: Hooks, Trust, and Real Impact at Work (Ep. 5) In this must-hear conversation, Bianca Baumann […]
Featured on Infopro Learning & Development Podcast
Infopro Learning & Development Podcast Mike joined host Nolan Hout to make a simple point: training and marketing have the same job—earn attention and change behavior. The problem? Most training […]
The $0 Training Revolution: How We Turned L&D Skeptics Into Marketing Converts
What happens when you challenge L&D professionals to think like marketers instead of order takers? Magic. Pure, career-changing magic. We just wrapped up an incredible conversation with Roy de Vries […]
Featured on Training Improvement Cafe: “Learning From Marketing”
Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D […]
Featured on ATD Accidental Trainer Podcast: “Borrow From Marketing to Boost Learning Impact”
Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing […]
Featured on L&D Must Change Podcast: “Think Like a Marketer”
Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas […]
Featured on The Mind Tools L&D Podcast: “Think Like a Marketer, Train Like an L&D Pro”
Mike and Bianca joined Ross G on the Mind Tools L&D Podcast to tackle a frustrating paradox: marketers can convince someone to buy something in under 20 seconds, while L&D […]
Featured on Sprout Labs’ Learning While Working Podcast: “Think Like a Marketer”
Mike and Bianca joined the Learning While Working podcast to tackle the career-defining challenge many L&D professionals face: how to evolve from “order taker” to strategic business partner. The conversation […]
Featured on Development Nerds Podcast: “From Recorder Lessons & Refereeing to Reinvention”
Mike and Bianca joined Candice Mitchell for an intimate 49-minute coffee chat about the zigzag career paths that led them to co-author a book together. This isn’t your typical “here’s […]