Marketing Campaigns Tell Stories. Training Pushes Content.
One approach works with the human brain. The other works against it. We’ve been studying some of the most effective marketing campaigns of the last decade — Airbnb, Spotify, Dove. Different industries. Different budgets. Wildly different goals. But the same underlying move. None of them push information. They pull people into a narrative. That one […]
Featured on the Elearning Coach Podcast: Steal From Marketing to Improve Your Training
Featured on The eLearning Coach Podcast: “Steal From Marketing to Improve Your Training” Mike and Bianca joined Connie Malamed for a deep-dive conversation about the surprising connections between marketing and L&D. In this 35-minute episode, they break down practical tactics you can steal immediately—from crafting better learner personas to writing that actually engages busy professionals. […]