Featured on The eLearning Coach Podcast: “Steal From Marketing to Improve Your Training”
Mike and Bianca joined Connie Malamed for a deep-dive conversation about the surprising connections between marketing and L&D. In this 35-minute episode, they break down practical tactics you can steal immediately—from crafting better learner personas to writing that actually engages busy professionals.
Unique perspective highlighted: Rather than treating marketing as just another buzzword, they explore how L&D exists in a “crazy Venn diagram” of disciplines, with marketing offering some of the most untapped strategies for capturing attention and changing behavior.
The conversation covers everything from behavioral psychology (hello, System 1 and System 2 thinking!) to marketing technology that can transform your measurement game. No fluff—just actionable insights from two practitioners who’ve been connecting these dots for years.
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.