IDTX Online 2026
From Zero to Hero: Marketing Techniques for Captivating L&D Content Ready to take your L&D content from zero to hero? In this fast-paced session, you’ll discover how marketing-inspired learner persona thinking—paired with the SURE Principle—can dramatically elevate learner engagement and content effectiveness. We’ll begin by unpacking the purpose and power of learner personas: how understanding […]
Why Readability Is a Quiet Superpower in Learning
And why the research keeps proving it If you’ve ever watched learners’ eyes glaze over halfway through a paragraph, you already know this: When the words get harder, the learning gets slower. It’s not that people are lazy or bad at paying attention. It’s that the human brain is wired to favor whatever feels easy […]