From Zero to Hero: Marketing Techniques for Captivating L&D Content
Ready to take your L&D content from zero to hero? In this fast-paced session, you’ll discover how marketing-inspired learner persona thinking—paired with the SURE Principle—can dramatically elevate learner engagement and content effectiveness.
We’ll begin by unpacking the purpose and power of learner personas: how understanding learner motivations, barriers, and preferences helps you shape clearer messages, choose more resonant visuals, and design experiences that truly connect.
Then we’ll shift from insight to action. Using the SURE Principle, you’ll see how to transform raw persona data into compelling content that captures attention, feels relatable, and drives real behavior change. Walk away with a clear, repeatable approach for designing learning that stands out, speaks to your audience, and delivers results.
Key Takeaways
1. Understand the transformative power of marketing techniques in L&D
2. Learn how to create and utilize learner personas
3. Discover strategies for leveraging visuals and crafting compelling copy
4. Gain practical tools to immediately enhance your L&D content
Slides & related resources:
- Content Strategy template
- sharethrough headline analyzer
- Title Crafting Pro GPT
- Message Makeover Coach GPT
- 6 Attention Triggers
- Why readability is a quiet super power
If this kind of thinking hits home, you’ll probably enjoy our book Think Like a Marketer, Train Like an L&D. It’s packed with practical, real-world ideas to help you make your learning clearer, sharper, and a whole lot more effective.