IDTX Online 2026
From Zero to Hero: Marketing Techniques for Captivating L&D Content Ready to take your L&D content from zero to hero? In this fast-paced session, you’ll discover how marketing-inspired learner persona thinking—paired with the SURE Principle—can dramatically elevate learner engagement and content effectiveness. We’ll begin by unpacking the purpose and power of learner personas: how understanding […]
Why Readability Is a Quiet Superpower in Learning
And why the research keeps proving it If you’ve ever watched learners’ eyes glaze over halfway through a paragraph, you already know this: When the words get harder, the learning gets slower. It’s not that people are lazy or bad at paying attention. It’s that the human brain is wired to favor whatever feels easy […]
The $0 Training Revolution: How We Turned L&D Skeptics Into Marketing Converts
What happens when you challenge L&D professionals to think like marketers instead of order takers? Magic. Pure, career-changing magic. We just wrapped up an incredible conversation with Roy de Vries on aNewSpring’s “Roy’s Training Improvement Café” podcast, and honestly? We’re still buzzing from the energy. Not because we love talking about our book Think Like a […]
DOWNLOAD: SURE Principles Infographic
Stop writing training content that puts people to sleep. This visual guide from our book breaks down the four principles that transform dry instruction into engaging experiences learners actually want to consume. Unique perspective highlighted: While most L&D teams obsess over learning objectives and knowledge transfer, this framework starts with a marketing reality: your learners […]
Our Latest for The Learning Guild: Why Most Training Content Fails (And 4 Letters That Fix It)”
The Magic Formula for Learning Content That Actually Changes Behavior Honored to share our latest insights with The Learning Guild community—diving into why learners zone out during training and the deceptively simple formula that fixes it. After analyzing hundreds of failed training programs, we discovered the problem wasn’t learner motivation or attention spans. It was […]