ATD 2026 Recap: Content Strategy, Writing Skills, and All the Links We Promised
Employees get interrupted 275 times a day. 80% say they don’t have enough time to do their jobs. Focus breaks every two minutes. And yet — we keep building content […]
Your Training Is Sitting on a Shelf. Would Anyone Notice?
Most training does not fail because the content is wrong. It fails because the wrapper is invisible. Same LMS tile.Same “required training” subject line.Same stock photo of a smiling person […]
LEARNTEC 2026
Culture by Design: Shaping a Learning Ecosystem That Works for Everyone Presented at LEARNTEC 2026 | Karlsruhe, Germany | May 5–7, 2026 We’re heading to LEARNTEC 2026, Europe’s leading event […]
Marketing Campaigns Tell Stories. Training Pushes Content.
One approach works with the human brain. The other works against it. We’ve been studying some of the most effective marketing campaigns of the last decade — Airbnb, Spotify, Dove. […]
IDTX Online 2026
From Zero to Hero: Marketing Techniques for Captivating L&D Content Ready to take your L&D content from zero to hero? In this fast-paced session, you’ll discover how marketing-inspired learner persona […]
DOWNLOAD: Content Strategy Template
Most L&D teams are sitting on a mountain of content — some of it great, some of it outdated, and some of it duplicated three times across folders nobody remembers […]
Marketing = Memory-Making (And That Changes Everything for L&D)
You already know about the forgetting curve. Hermann Ebbinghaus figured it out back in 1885, and it’s haunted L&D pros ever since. Without any effort to retain it, people can […]
Featured on d’Vinci’s Powered by Learning Podcast
d’Vinci Interactive Podcast Mike and Bianca joined d’Vinci CEO Luke Kempski and Susan Cort to talk about something most L&D teams miss: marketers and trainers have the exact same job. […]
Featured on Voices of the Learning Network
Infopro Learning & Development Podcast Bianca Baumann on Voices of the Learning NetworkMarketing Your Learning: Hooks, Trust, and Real Impact at Work (Ep. 5) In this must-hear conversation, Bianca Baumann […]
Why We See Faces Everywhere—and What That Reveals About Learning Design
Have you ever noticed a face staring back at you from a cloud? Or a car that looks oddly angry? Or an electrical outlet that seems… surprised? You’re not imagining […]