ATD Core4 2026
In today’s distraction-saturated world, attention is the real currency—and L&D can’t afford to lose the fight for it. Great design and solid content aren’t enough; learners tune out unless we use sharper hooks and smarter delivery. That’s where marketing comes in. Borrowing from marketers isn’t about manipulation—it’s about learning how to package ideas in ways […]
Why Your Training Is Forgettable (And What Actually Fixes It)
Picture a training deck. Now picture forty more just like it, stacked on top. Same blue-and-white template. Same stock photo of people high-fiving in a conference room. Same bullet-pointed “learning objectives” slide up front. If someone showed you slide six from any of those forty decks a week later, could you say which one it […]
Why Your 30-Minute Course Is Losing to a 60-Second Video
A learner opens their laptop on Monday morning. Before they’ve finished their first cup of coffee, they’re facing dozens of unread emails, a handful of Teams notifications, back-to-back meetings, and a growing list of project deadlines. Somewhere in the middle of all that sits your carefully designed 30-minute eLearning course. Now ask yourself a simple […]
Why One-Size-Fits-All Training Is So Easy to Forget
New research on tailored messages suggests that relevance helps information get into memory—and back out when it matters. New research on tailored messages suggests that relevance helps information get into memory—and back out when it matters. Picture the usual scene. An employee opens a required course called Annual Policy Refresher. The first screen promises a […]
You’ve Got Their Attention. Now What?
You finish the module. You close the tab. You go back to work. And nothing changes. If you’ve been in L&D for more than a week, you know this feeling. The training was solid. The content was relevant. Learners were engaged. And yet. Here’s the thing we don’t talk about enough. Attention and behavior change […]
Your Training Doesn’t Need More Content. It Needs a Better Invitation.
I got a gift after a recent webinar. Not a mug. Not a badge. Not one of those “Thanks for presenting” emails with the energy of a damp paper towel. I got the chat log. And if you have ever led a webinar, workshop, or training session, you know the chat is where the real […]
Training Is Not a Course. It’s a Campaign for Behavior Change.
You know the moment. The mandatory training loads. The title slide appears. The learner opens a second tab. The audio plays into the void until the completion bar fills. Whatever the course was meant to change, that Tuesday afternoon is not moving. That moment is the problem. The course can be sharp. The SME can […]
ATD 2026 Recap: Content Strategy, Writing Skills, and All the Links We Promised
Employees get interrupted 275 times a day. 80% say they don’t have enough time to do their jobs. Focus breaks every two minutes. And yet — we keep building content and hoping people find it, open it, and actually do something different because of it. At ATD 2026, Bianca and I made the case that […]
Your Training Is Sitting on a Shelf. Would Anyone Notice?
Most training does not fail because the content is wrong. It fails because the wrapper is invisible. Same LMS tile.Same “required training” subject line.Same stock photo of a smiling person pointing at a laptop.Same first slide: “Welcome to this course.” To the learner’s brain, it all becomes wallpaper. And wallpaper does not get clicked. The […]
LEARNTEC 2026
Culture by Design: Shaping a Learning Ecosystem That Works for Everyone Presented at LEARNTEC 2026 | Karlsruhe, Germany | May 5–7, 2026 We’re heading to LEARNTEC 2026, Europe’s leading event for digital education, to present Culture by Design: Shaping a Learning Ecosystem That Works for Everyone. LEARNTEC brings together the e-learning community at Messe Karlsruhe […]