Why One-Size-Fits-All Training Is So Easy to Forget
New research on tailored messages suggests that relevance helps information get into memory—and back out when it matters. New research on tailored messages suggests that relevance helps information get into […]
You’ve Got Their Attention. Now What?
You finish the module. You close the tab. You go back to work. And nothing changes. If you’ve been in L&D for more than a week, you know this feeling. […]
Your Training Doesn’t Need More Content. It Needs a Better Invitation.
I got a gift after a recent webinar. Not a mug. Not a badge. Not one of those “Thanks for presenting” emails with the energy of a damp paper towel. […]
Training Is Not a Course. It’s a Campaign for Behavior Change.
You know the moment. The mandatory training loads. The title slide appears. The learner opens a second tab. The audio plays into the void until the completion bar fills. Whatever […]
ATD 2026 Recap: Content Strategy, Writing Skills, and All the Links We Promised
Employees get interrupted 275 times a day. 80% say they don’t have enough time to do their jobs. Focus breaks every two minutes. And yet — we keep building content […]
Your Training Is Sitting on a Shelf. Would Anyone Notice?
Most training does not fail because the content is wrong. It fails because the wrapper is invisible. Same LMS tile.Same “required training” subject line.Same stock photo of a smiling person […]
LEARNTEC 2026
Culture by Design: Shaping a Learning Ecosystem That Works for Everyone Presented at LEARNTEC 2026 | Karlsruhe, Germany | May 5–7, 2026 We’re heading to LEARNTEC 2026, Europe’s leading event […]
Marketing Campaigns Tell Stories. Training Pushes Content.
One approach works with the human brain. The other works against it. We’ve been studying some of the most effective marketing campaigns of the last decade — Airbnb, Spotify, Dove. […]
IDTX Online 2026
From Zero to Hero: Marketing Techniques for Captivating L&D Content Ready to take your L&D content from zero to hero? In this fast-paced session, you’ll discover how marketing-inspired learner persona […]
Marketing = Memory-Making (And That Changes Everything for L&D)
You already know about the forgetting curve. Hermann Ebbinghaus figured it out back in 1885, and it’s haunted L&D pros ever since. Without any effort to retain it, people can […]