Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing attention, sparking emotion, and nudging action—exactly what we strive for in learning design
Unique perspective highlighted: What sets this episode apart is its bold reframe: L&D isn’t just about teaching—it’s about influencing behavior, just like marketing. Mike and Bianca challenge the status quo by urging learning professionals to stop thinking like content creators and start thinking like campaign designers. They spotlight a crucial shift: moving from one-and-done training launches to continuous, emotionally resonant learning journeys. By applying marketing tactics—like audience segmentation, catchy headlines, and multi-touch messaging—L&D can finally close the gap between what we teach and what learners actually do. It’s not just a fresh angle—it’s a much-needed wake-up call.
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.