The $0 Training Revolution: How We Turned L&D Skeptics Into Marketing Converts
What happens when you challenge L&D professionals to think like marketers instead of order takers? Magic. Pure, career-changing magic. We just wrapped up an incredible conversation with Roy de Vries on aNewSpring’s “Roy’s Training Improvement Café” podcast, and honestly? We’re still buzzing from the energy. Not because we love talking about our book Think Like a […]
Featured on Training Improvement Cafe: “Learning From Marketing”
Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D Pro” to reimagine L&D as a creative lab, where marketing tactics—empathy mapping, audience segmentation, digital body language—fuel richer, behavior-changing learning experiences. It’s perfect for training […]
Featured on ATD Accidental Trainer Podcast: “Borrow From Marketing to Boost Learning Impact”
Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing attention, sparking emotion, and nudging action—exactly what we strive for in learning design Unique perspective highlighted: What sets this episode apart is its bold reframe: […]
Featured on L&D Must Change Podcast: “Think Like a Marketer”
Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas that actually guide decisions to designing content using the SURE framework. Unique perspective highlighted: They tackle the fascinating world of learners’ subconscious decision-making—how people choose […]
Featured on The Mind Tools L&D Podcast: “Think Like a Marketer, Train Like an L&D Pro”
Mike and Bianca joined Ross G on the Mind Tools L&D Podcast to tackle a frustrating paradox: marketers can convince someone to buy something in under 20 seconds, while L&D teams struggle to motivate basic behavior change after months of effort. Unique perspective highlighted: The conversation explores how marketers have mastered the art of instant […]
Featured on Sprout Labs’ Learning While Working Podcast: “Think Like a Marketer”
Mike and Bianca joined the Learning While Working podcast to tackle the career-defining challenge many L&D professionals face: how to evolve from “order taker” to strategic business partner. The conversation covers practical tactics for personalizing learning at scale and applying marketing funnel concepts to training design. Unique perspective highlighted: They reveal why the biggest barrier […]
Featured on Elucidat’s Learning at Large Podcast: “Adopting A Marketing Mindset In L&D”
Mike and Bianca joined Elucidat’s flagship podcast to break down five concrete strategies L&D teams can steal from marketing departments. This isn’t theoretical framework talk—it’s tactical advice on everything from building learner personas that actually matter to designing multi-touch learning campaigns that stick. Unique perspective highlighted: They make the bold case that “learning is the […]
Featured on the Elearning Coach Podcast: Steal From Marketing to Improve Your Training
Featured on The eLearning Coach Podcast: “Steal From Marketing to Improve Your Training” Mike and Bianca joined Connie Malamed for a deep-dive conversation about the surprising connections between marketing and L&D. In this 35-minute episode, they break down practical tactics you can steal immediately—from crafting better learner personas to writing that actually engages busy professionals. […]