d’Vinci Interactive Podcast
Mike and Bianca joined d’Vinci CEO Luke Kempski and Susan Cort to talk about something most L&D teams miss: marketers and trainers have the exact same job.
Both fields need to grab attention and change behavior. The difference? Marketers assume people are skeptical and distracted. L&D assumes they’re calm and focused. Guess which audience actually shows up?
The conversation dug into the practical tools from the book: attention triggers that work on real humans, learner personas that go deeper than job titles, and learning campaigns that don’t just check a completion box. Luke and the team pushed on the stuff that matters—like why that “Exit Course” button is a wasted opportunity, and how content strategy means organizing content before you turn it into training.
d’Vinci has spent 30 years creating learning solutions that actually engage people, so this felt less like an interview and more like talking shop with people who get it.
If this kind of thinking hits home, you’ll probably enjoy our book Think Like a Marketer, Train Like an L&D. It’s packed with practical, real-world ideas to help you make your learning clearer, sharper, and a whole lot more effective.