Infopro Learning & Development Podcast
Mike joined host Nolan Hout to make a simple point: training and marketing have the same job—earn attention and change behavior. The problem? Most training is built like a checklist, not a campaign. We talk about why one-and-done courses don’t work, why emotion isn’t fluff (it’s how the brain decides what matters), and how L&D can borrow smarter moves from marketing—attention triggers, learning campaigns, and lightweight automation—to drive real use, not just completions. If your training is solid but adoption is soft, this conversation will feel uncomfortably familiar.
Listen now!
YouTube: https://www.youtube.com/watch?v=tE5knTWuaho
Spotify:https://open.spotify.com/episode/2scMp3DXTr6SvLevUO7ckd
If this kind of thinking hits home, you’ll probably enjoy our book Think Like a Marketer, Train Like an L&D. It’s packed with practical, real-world ideas to help you make your learning clearer, sharper, and a whole lot more effective.