Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas that actually guide decisions to designing content using the SURE framework.
Unique perspective highlighted: They tackle the fascinating world of learners’ subconscious decision-making—how people choose what training to engage with happens largely below conscious awareness, and smart L&D professionals can design experiences that work with these automatic processes instead of fighting them.
The conversation covers emotional storytelling techniques, marketing analytics that matter for L&D, and the counterintuitive truth about what really drives learning behavior. Perfect for anyone tired of creating “important” training that gets ignored.
Ready to influence learning decisions at the subconscious level?
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.