Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D Pro” to reimagine L&D as a creative lab, where marketing tactics—empathy mapping, audience segmentation, digital body language—fuel richer, behavior-changing learning experiences. It’s perfect for training designers tired of one-size-fits-none programming and eager to up their engagement game.
Unique perspective highlighted: What sets this episode apart is its bold reframe: L&D isn’t just about teaching—it’s about influencing behavior, just like marketing. Mike and Bianca challenge the status quo by urging learning professionals to stop thinking like content creators and start thinking like campaign designers. They spotlight a crucial shift: moving from one-and-done training launches to continuous, emotionally resonant learning journeys. By applying marketing tactics—like audience segmentation, catchy headlines, and multi-touch messaging—L&D can finally close the gap between what we teach and what learners actually do. It’s not just a fresh angle—it’s a much-needed wake-up call.
Ready to steal some marketing magic for your next L&D project? Get the book or book Mike and Bianca to speak at your event.