ATD Core4 2025
In today’s distraction-saturated world, attention is the real currency—and L&D can’t afford to lose the fight for it. Great design and solid content aren’t enough; learners tune out unless we […]
The $0 Training Revolution: How We Turned L&D Skeptics Into Marketing Converts
What happens when you challenge L&D professionals to think like marketers instead of order takers? Magic. Pure, career-changing magic. We just wrapped up an incredible conversation with Roy de Vries […]
Featured by the Australian Institute of Training & Development (AITD)
Mike’s article, Marketing: The Secret Weapon Your L&D Programs Need, was featured on the Australian Institute of Training & Development (AITD) website. Drawing on marketing principles, the piece explores how […]
Featured on Training Improvement Cafe: “Learning From Marketing”
Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D […]
Featured on ATD Accidental Trainer Podcast: “Borrow From Marketing to Boost Learning Impact”
Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing […]
DOWNLOAD: 6 Triggers of Attention Infographic
Grab Attention Before You Lose It Your learners’ brains are constantly deciding what deserves attention and what gets ignored. Most training content gets filtered out as “background noise” – no […]
How Marketers Hook Attention (And Why L&D Should Copy Them)
Your learners decide whether to mentally check in or check out within 30 seconds. Maybe less. That’s the primacy effect in action – what people experience first shapes everything that […]
5 Things Every L&D Pro Should Steal From Marketing
L&D professionals and organizations face a critical challenge: disengaged learners and ineffective training programs. Traditional methods often result in low engagement, poor knowledge retention, and inadequate application. With a fast-paced […]
Our Latest for The Learning Guild: Why Most Training Content Fails (And 4 Letters That Fix It)”
The Magic Formula for Learning Content That Actually Changes Behavior Honored to share our latest insights with The Learning Guild community—diving into why learners zone out during training and the […]
Featured on L&D Must Change Podcast: “Think Like a Marketer”
Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas […]