Featured on The Mind Tools L&D Podcast: “Think Like a Marketer, Train Like an L&D Pro”
Mike and Bianca joined Ross G on the Mind Tools L&D Podcast to tackle a frustrating paradox: marketers can convince someone to buy something in under 20 seconds, while L&D […]
Featured on Sprout Labs’ Learning While Working Podcast: “Think Like a Marketer”
Mike and Bianca joined the Learning While Working podcast to tackle the career-defining challenge many L&D professionals face: how to evolve from “order taker” to strategic business partner. The conversation […]
Featured on Development Nerds Podcast: “From Recorder Lessons & Refereeing to Reinvention”
Mike and Bianca joined Candice Mitchell for an intimate 49-minute coffee chat about the zigzag career paths that led them to co-author a book together. This isn’t your typical “here’s […]
Adopting a Marketing Mindset in L&D
Podcast: Learning at Large by Elucidat Ever feel like your L&D initiatives are just shouting into the void? In this episode, we chat with Kirstie Greany from Elucidat about how borrowing a […]
7 Marketing Writing Tricks That Will Transform Your L&D ContentLearning Designers Community
You’ve been there: you craft an elearning module with care, send the invitation, and wait. The response? Minimal engagement and a quiet sense of disappointment. Your learners aren’t avoiding your […]
L&D Teaches. Marketing Persuades.
Let’s get real for a minute. If you design learning content, you probably spend a lot of time thinking about what people need to know. Objectives. Outcomes. Assessments. All good […]
Featured on Elucidat’s Learning at Large Podcast: “Adopting A Marketing Mindset In L&D”
Mike and Bianca joined Elucidat’s flagship podcast to break down five concrete strategies L&D teams can steal from marketing departments. This isn’t theoretical framework talk—it’s tactical advice on everything from […]
Frequently Asked Questions about “Think Like a Marketer, Train Like an L&D Pro”
What is this book about? “Think Like a Marketer, Train Like an L&D Pro” explores how L&D professionals can apply marketing principles to create more engaging and effective learning […]
Unlock Learner Brains: The Science of Creating Engaging Training
“Without an understanding of human cognitive architecture,instruction is blind.” John Sweller While many learning professionals focus on content and delivery, the real key to effective learning lies in understanding how […]
Learning Designers Community
I recently had the pleasure of talking with the Learning Designers Community about some of the secrets of how marketers create engagement, drive action, and make messages unforgettable and how learning designers […]