Mike and Bianca joined Elucidat’s flagship podcast to break down five concrete strategies L&D teams can steal from marketing departments. This isn’t theoretical framework talk—it’s tactical advice on everything from building learner personas that actually matter to designing multi-touch learning campaigns that stick.
Unique perspective highlighted: They make the bold case that “learning is the most valuable product your company has”—and challenge L&D professionals to start treating it like one. This mindset shift transforms everything from how you research your audience to how you measure success.
The conversation covers the campaign approach versus one-and-done thinking, using emotional triggers to make content memorable, and letting data drive design decisions. Plus, they tackle the uncomfortable truth that even brilliant learning content fails if nobody knows about it or cares enough to engage.
Ready to transform your L&D approach from the inside out? Watch the full video podcast.
https://www.elucidat.com/podcasts/adopting-a-marketing-mindset-in-ld/