The One-Word Upgrade That Makes Your Training Instantly More Persuasive
You’ve probably written a sentence like this: “Employees will learn to recognize phishing attempts.” It sounds fine. Professional. Harmless. It’s also completely forgettable. Change just a few words: “You’ll learn […]
Why Readability Is a Quiet Superpower in Learning
And why the research keeps proving it If you’ve ever watched learners’ eyes glaze over halfway through a paragraph, you already know this: When the words get harder, the learning […]
Featured on Training Improvement Cafe: “Learning From Marketing”
Mike and Bianca joined aNewSpring’s Roy de Vries for Training Improvement Café Episode 3—“Learning from Marketing” This episode pulls from our book “Think Like a Marketer, Train Like an L&D […]
Featured on ATD Accidental Trainer Podcast: “Borrow From Marketing to Boost Learning Impact”
Bianca and Mike—authors of “Think Like a Marketer, Train Like an L&D Pro” joined ATD’s Alexandria Clapp to make a compelling case: marketing isn’t just about sales. It’s about grabbing […]
Featured on L&D Must Change Podcast: “Think Like a Marketer”
Mike and Bianca joined L&D strategist Jess Almlie to explore how small mindset shifts create massive engagement improvements. They break down practical applications of marketing psychology, from crafting learner personas […]
Featured on The Mind Tools L&D Podcast: “Think Like a Marketer, Train Like an L&D Pro”
Mike and Bianca joined Ross G on the Mind Tools L&D Podcast to tackle a frustrating paradox: marketers can convince someone to buy something in under 20 seconds, while L&D […]
Featured on Sprout Labs’ Learning While Working Podcast: “Think Like a Marketer”
Mike and Bianca joined the Learning While Working podcast to tackle the career-defining challenge many L&D professionals face: how to evolve from “order taker” to strategic business partner. The conversation […]
Featured on Elucidat’s Learning at Large Podcast: “Adopting A Marketing Mindset In L&D”
Mike and Bianca joined Elucidat’s flagship podcast to break down five concrete strategies L&D teams can steal from marketing departments. This isn’t theoretical framework talk—it’s tactical advice on everything from […]
Featured on the Elearning Coach Podcast: Steal From Marketing to Improve Your Training
Featured on The eLearning Coach Podcast: “Steal From Marketing to Improve Your Training” Mike and Bianca joined Connie Malamed for a deep-dive conversation about the surprising connections between marketing and […]